{"id":97715,"date":"2022-01-10T04:48:03","date_gmt":"2022-01-10T02:48:03","guid":{"rendered":"https:\/\/gahzly.com\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a5%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a%d8%a9%d8%9f\/"},"modified":"2023-12-20T14:23:54","modified_gmt":"2023-12-20T12:23:54","slug":"what-is-e-commerce","status":"publish","type":"post","link":"https:\/\/gahzly.com\/en\/\u0645\u0642\u0627\u0644\/what-is-e-commerce\/","title":{"rendered":"What is e-commerce?"},"content":{"rendered":"

What is e-commerce?<\/span><\/span><\/strong><\/h1>\n

\"\"Electronic commerce or electronic commerce refers to transactions that take place over the Internet.<\/span><\/span><\/span><\/p>\n

Every time individuals and businesses buy or sell products and services online, they are engaging in e-commerce.<\/span><\/span><\/span><\/p>\n

The term e-commerce also includes other activities including online auctions, online banking, payment gateways and online ticketing.<\/span><\/span><\/span><\/p>\n

Now, a little history first.<\/span><\/span><\/span><\/p>\n

How did e-commerce become?<\/span><\/span><\/span><\/p>\n

The first e-commerce transaction was made in 1994.<\/span><\/span><\/span><\/p>\n

A guy named Phil Brandenberger used a Mastercard to buy Sting’s Ten Summoners’ Tales online for $12.48.<\/span><\/span><\/span><\/p>\n

This special transaction made history and demonstrated to the world that the “open Internet” For e-commerce transactions.<\/span><\/span><\/span><\/p>\n

why?<\/span><\/span><\/span><\/p>\n

Because it was the first time that encryption technology was used to enable online purchasing.<\/span><\/span><\/span><\/p>\n

Needless to say, e-commerce has grown by leaps and bounds since then.<\/span><\/span><\/span><\/p>\n

The emergence of e-commerce giants like Amazon and Alibaba in the mid-1990s changed the face of the retail industry.<\/span><\/span><\/span><\/p>\n

They have greatly benefited from the penetration of the global Internet and the digitization of the financial system which has contributed to declining sales for many traditional companies.<\/span><\/span><\/span><\/p>\n

The growth of e-commerce has also transformed the retail workforce.<\/span><\/span><\/span><\/p>\n

The US Bureau of Labor Statistics (BLS) revealed that from 1997 to 2016<\/span><\/span><\/span>, employment in the e-commerce sector increased by 80%.<\/span><\/span><\/span><\/p>\n

The BLS also expects that the number of e-commerce jobs will continue to grow and will reach 450,000 in the United States by 2026.<\/span><\/span><\/span><\/p>\n

With this in mind, it is clear that the highly competitive nature of e-commerce will continue to change the retail industry and influence customer behavior.<\/span><\/span><\/span><\/p>\n

Starting an online business nowadays seems like an attractive idea to many smart entrepreneurs<\/span><\/span><\/span><\/p>\n

But before anyone dives into this dynamic business sector, they first need to learn the ropes of the e-commerce industry.<\/span><\/span><\/span><\/p>\n

This is exactly the purpose of this guide.<\/span><\/span><\/span><\/p>\n

    \n
  • In this resource, we’ll take a deep dive into the e-commerce industry \u2013 how it came to be, the types of merchants that exist, and the platforms that allow online selling.<\/span><\/span><\/span><\/li>\n
  • We’ll also highlight notable e-commerce success stories and flops to give you a better idea of \u200b\u200bwhat it takes to succeed in this industry.<\/span><\/span><\/span><\/li>\n
  • Whether you’re someone who wants to start an e-commerce site or you already run an online store and just want to learn more about the industry, you’ll find plenty of pieces in our guide.<\/span><\/span><\/span><\/li>\n
  • Dive below or jump to a specific section:<\/span><\/span><\/span><\/li>\n
  • How did e-commerce become?<\/span><\/span><\/span><\/li>\n
  • The most important e-commerce statistics for 2020<\/span><\/span><\/span><\/li>\n
  • Types of e-commerce businesses<\/span><\/span><\/span><\/li>\n
  • E-commerce platforms: A look at where and how e-commerce happens<\/span><\/span><\/span><\/li>\n
  • Examples of e-commerce: success stories and failures<\/span><\/span><\/span><\/li>\n
  • E-commerce Frequently Asked Questions (FAQ<\/span><\/span><\/span>)<\/span><\/span><\/span><\/li>\n<\/ul>\n

    The most important e-commerce statistics<\/span><\/span><\/span><\/p>\n

    If you are interested in doing business online, it is important to stay up to date on the latest e-commerce statistics<\/span><\/span><\/span><\/p>\n

    We all know that the best way to understand any business sector is through hard facts and data.<\/span><\/span><\/span><\/p>\n

    We’ll start with 99Firms’ 2020 e-commerce statistics, which prove that e-commerce is growing at a steady rate around the world.<\/span><\/span><\/span><\/p>\n

    Moreover, experts expect retail e-commerce sales to reach US$4.13 trillion in 2020.<\/span><\/span><\/span><\/p>\n

    It is predicted that by 2040, 95% of all purchases will be via e-commerce.<\/span><\/span><\/span><\/p>\n

    The fastest growing e-commerce market in the world is China where e-commerce was valued at $672 billion in 2017.<\/span><\/span><\/span><\/p>\n

    The United States has the highest rates of e-commerce penetration, with about 80% of all Internet users making at least one purchase.<\/span><\/span><\/span><\/p>\n

    The main reason people make purchases online is so they can shop whenever they want, 24\/7.<\/span><\/span><\/span><\/p>\n

    About 43% of e-commerce traffic comes from Google search (organic).<\/span><\/span><\/span><\/p>\n

    Slow-loading websites see 75% abandonment.<\/span><\/span><\/span><\/p>\n

    Finance Online’s 2020 data and engagement market analysis shows that e-commerce is not only thriving in the B2C sector<\/span><\/span><\/span><\/p>\n

    But sales are also expanding in the B2B segment and could even overtake B2C profits by the end of 2020.<\/span><\/span><\/span><\/p>\n

    Here are some of the more interesting stats from this report:<\/span><\/span><\/span><\/p>\n

    It is estimated that about 35% of Google product searches convert to purchases within 5 days.<\/span><\/span><\/span><\/p>\n

    About 51% of digital buyers make purchases via their smartphone.<\/span><\/span><\/span><\/p>\n

    Digital buyers are more likely to spend more if they are offered free shipping.<\/span><\/span><\/span><\/p>\n

    About 93% of online shoppers declared that the visual appearance of an online store plays a major role in their purchasing decisions.<\/span><\/span><\/span><\/p>\n

    It is estimated that about 80% of online shoppers do not make purchases from e-commerce sites that have problematic return policies.<\/span><\/span><\/span><\/p>\n

    It is estimated that 85% of all products purchased via social media platforms come from Facebook.<\/span><\/span><\/span><\/p>\n

    According to Statista, e-retail sales accounted for 14% of total retail sales worldwide<\/span><\/span><\/span><\/p>\n

    These numbers are expected to continue to grow, reaching 22% by 2023.<\/span><\/span><\/span><\/p>\n

    Mobile e-commerce retail sales are expected to reach $3.5 trillion by 2021.<\/span><\/span><\/span><\/p>\n

    In 2017,<\/span><\/span><\/span><\/p>\n

    About 42% of online shoppers said they prefer to pay by credit card.<\/span><\/span><\/span><\/p>\n

    Online stores with an active presence on social media platforms generated 32% more sales.<\/span><\/span><\/span><\/p>\n

    Generation<\/span><\/span><\/span><\/p>\n

    About 30% of digital buyers are millennials.<\/span><\/span><\/span><\/p>\n

    About 55% of all online shoppers said that online reviews have an influence on their purchasing decisions.<\/span><\/span><\/span><\/p>\n

    So it’s clear – e-commerce is here to stay.<\/span><\/span><\/span><\/p>\n

    But how do we start?<\/span><\/span><\/span><\/p>\n

    \"\"The first step is to make sure you are familiar with the basics.<\/span><\/span><\/span><\/p>\n

    Types of e-commerce businesses<\/span><\/span><\/span><\/p>\n

    There are many ways to classify e-commerce websites.<\/span><\/span><\/span><\/p>\n

    You can categorize them according to the products or services they sell,<\/span><\/span><\/span><\/p>\n

    Or the parties they deal with, or even the platforms they work on.<\/span><\/span><\/span><\/p>\n

    In this guide,<\/span><\/span><\/span><\/p>\n

    We’ll take a look at all three aspects to give you a clear picture of the types of e-commerce sites out there.<\/span><\/span><\/span><\/p>\n

    Classification of e-commerce companies according to what they sell<\/span><\/span><\/span><\/p>\n

    Let’s start with the products and services typically sold online.<\/span><\/span><\/span><\/p>\n

    \"\"Below is a list of e-commerce merchants according to what they sell.<\/span><\/span><\/span><\/p>\n

      \n
    1. Stores that sell physical goods<\/span><\/span><\/strong><\/li>\n<\/ol>\n

      These are typical online retailers.<\/span><\/span><\/span><\/p>\n

      Clothes, furniture, tools, and accessories are all examples of physical goods.<\/span><\/span><\/span><\/p>\n

      Shoppers can purchase physical items through online stores by visiting store websites, adding items to a shopping cart, and making a purchase.<\/span><\/span><\/span><\/p>\n

      Once the shopper makes the purchase, the store delivers the item(s) directly to their doorstep.<\/span><\/span><\/span><\/p>\n

      There are also online stores where customers can make a purchase online but go to the store themselves to pick up the products.<\/span><\/span><\/span><\/p>\n

      Some examples of such e-commerce stores include eyewear retailer Warby Parker<\/span><\/span><\/span><\/p>\n

      , men’s clothing store Bonobos, and shoe retailer Zappos.<\/span><\/span><\/span><\/p>\n

        \n
      1. Service based e-tailers<\/span><\/span><\/strong><\/li>\n<\/ol>\n

        Apart from products, services can also be purchased online.<\/span><\/span><\/span><\/p>\n

        Every time you hire tutors, freelancers and consultants through online platforms<\/span><\/span><\/span><\/p>\n

        , you are doing business with e-merchants that rely on the service.<\/span><\/span><\/span><\/p>\n

        The process of purchasing services depends on the merchant.<\/span><\/span><\/span><\/p>\n

        Some may allow you to purchase their services instantly from their website or platform.<\/span><\/span><\/span><\/p>\n

        An example of this comes from Fiverr.com, a freelance marketplace.<\/span><\/span><\/span><\/p>\n

        People who want to purchase services from Fiverr must place an order on the site before the seller will offer their services<\/span><\/span><\/span><\/p>\n

        .<\/span><\/p>\n

        On the other hand, some providers require you to contact them first (i.e. book a consultation) to determine your needs.<\/span><\/span><\/span><\/p>\n

        For example, Blue Fountain Media asks,<\/span><\/span><\/span><\/p>\n

        It is a company that develops digital strategies for large companies,<\/span><\/span><\/span><\/p>\n

        Clients contact them by first filling out an online form where they must describe their business needs.<\/span><\/span><\/span><\/p>\n

          \n
        1. Digital products<\/span><\/span><\/strong><\/li>\n<\/ol>\n

          E-commerce transactions take place over the Internet and for this reason<\/span><\/span><\/span><\/p>\n

          In the field of e-commerce, products are commonly referred to as \u201celectronic goods\u201d.<\/span><\/span><\/span><\/p>\n

          The term digital products refers to all items in a digital format including e-books<\/span><\/span><\/span><\/p>\n

          Online courses, software, graphics and virtual goods.<\/span><\/span><\/span><\/p>\n

          Examples of retailers that sell digital products include Coursera (an online learning platform)<\/span><\/span><\/span><\/p>\n

          and Audiobooks (a website where you can purchase audiobooks).<\/span><\/span><\/span><\/p>\n

          Classification of e-commerce according to the parties involved<\/span><\/span><\/span><\/p>\n

          Looking at the parties involved in the transaction is another way in which e-commerce sites can be categorized. These usually include:<\/span><\/span><\/span><\/p>\n

            \n
          1. \n

            Business to consumer (B2C)<\/span><\/span><\/strong><\/h4>\n<\/li>\n<\/ol>\n

            As the name suggests, the B2C e-commerce model represents a transaction between businesses and individuals<\/span><\/span><\/span><\/p>\n

            . B2C e-commerce is the most popular business model among brick-and-mortar and online retailers.<\/span><\/span><\/span><\/p>\n

            Nike, Macy’s, IKEA, and Netflix are all examples of companies involved in business-to-consumer e-commerce.<\/span><\/span><\/span><\/p>\n

              \n
            1. \n

              Business to Business (B2B)<\/span><\/span><\/strong><\/h4>\n<\/li>\n<\/ol>\n

              In the B2B e-commerce model, both parties involved are businesses.<\/span><\/span><\/span><\/p>\n

              In this type of transaction, one company provides another with products and\/or services.<\/span><\/span><\/span><\/p>\n

              Slack, a platform for communication between remote companies, and Xero,<\/span><\/span><\/span><\/p>\n

              It is a cloud-based accounting software for businesses, examples of B2B companies.<\/span><\/span><\/span><\/p>\n

                \n
              1. \n

                Consumer to business (C2B)<\/span><\/span><\/strong><\/h4>\n<\/li>\n<\/ol>\n

                The C2B business model represents a transaction in which individuals create value for a business<\/span><\/span><\/span><\/p>\n

                , unlike the traditional consumer business model where companies are the ones who provide value.<\/span><\/span><\/span><\/p>\n

                Consumers provide companies with products and\/or services,<\/span><\/span><\/span><\/p>\n

                They collaborate on projects, and ultimately help companies increase their profits.<\/span><\/span><\/span><\/p>\n

                Freelancer, is a freelance platform that connects remote workers and companies<\/span><\/span><\/span><\/p>\n

                , an example of a company bringing together two parties to engage in C2B transactions<\/span><\/span><\/span><\/p>\n

                .<\/span><\/p>\n

                4. Consumer to Consumer (C2C)<\/span><\/span><\/b><\/h4>\n

                C2C e-commerce occurs when the two parties involved are consumers who trade with each other.<\/span><\/span><\/p>\n

                eBay and Craigslist are examples of online marketplaces where individuals buy and sell products to each other.<\/span><\/span><\/p>\n

                5. Government to Business (G2B)<\/span><\/span><\/b><\/h4>\n

                G2B e-commerce models occur when the government provides businesses with goods and services.<\/span><\/span><\/p>\n

                Government procurement, data centers, and e-learning are all examples of G2B e-commerce.<\/span><\/span><\/p>\n

                6. Business to Government (B2G)<\/span><\/span><\/b><\/h4>\n

                The B2G model refers to businesses and companies that provide goods and services to the government.<\/span><\/span><\/p>\n

                For example, OpenGov is a company that provides governments with cloud-based platforms for communication, reporting, and budgeting.<\/span><\/span><\/p>\n

                <\/h4>\n

                7. Consumer to Government (C2G)<\/span><\/span><\/b><\/p>\n

                Every time consumers pay taxes, health insurance, or…<\/span><\/span><\/p>\n

                Electronic invoices or request information related to the public sector, they participate in C2G.<\/span><\/span><\/p>\n

                Note that we have included all of these sections to give you a general idea of \u200b\u200be-commerce classification, although models such as G2C or C2G<\/span><\/span><\/p>\n

                It is part of e-commerce only in its loosest definition.<\/span><\/span><\/p>\n

                80% of the time, when we talk about e-commerce, we’re talking about the B2C or B2B model.<\/span><\/span><\/p>\n

                E-commerce platforms:<\/span><\/span><\/p>\n

                A look at where and how e-commerce occurs<\/span><\/span><\/p>\n

                We’ve talked about the types of e-commerce transactions on the web as well as the products and services that are sold online.<\/span><\/span><\/p>\n

                But where and how do these transactions take place?<\/span><\/span><\/p>\n

                Answer: It varies.<\/span><\/span><\/p>\n

                In this section, we will highlight some of the most popular platforms on which e-commerce takes place.<\/span><\/span><\/p>\n

                <\/h4>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0A visual representation of the percentage of websites that use e-commerce technologies. Source: Career Cliff<\/span><\/span><\/b><\/h4>\n

                What are the best e-commerce platforms?<\/span><\/span><\/b><\/h4>\n

                Using shopping carts and e-commerce platforms, retailers build online stores where they display their products and services.<\/span><\/span><\/p>\n

                Having an online storefront is one of the most straightforward ways to do e-commerce.<\/span><\/span><\/p>\n

                There are a large number of e-commerce solutions out there and choosing the right one for your business depends on your budget, preferences, and company needs.<\/span><\/span><\/p>\n

                Below we have listed the best e-commerce solutions currently available on the market<\/span><\/span><\/p>\n

                \"\"Shopify<\/span><\/p>\n

                Here are some Shopify facts:<\/span><\/span><\/span><\/p>\n

                Shopify supports more than 2,921,565 websites worldwide.<\/span><\/span><\/span><\/p>\n

                Shopify has 21% e-commerce market share.<\/span><\/span><\/span><\/p>\n

                A popular choice among many small and medium businesses, Shopify allows customers to build effective online stores and scale their businesses.<\/span><\/span><\/span><\/p>\n

                This platform is created with an easy-to-use and intuitive interface<\/span><\/span><\/span><\/p>\n

                In addition to many templates,<\/span><\/span><\/span><\/p>\n

                It offers flexible shipping rates, automatic taxes, and more than 100 payment gateways. Shopify allows social media integration,<\/span><\/span><\/span><\/p>\n

                It is packed with built-in SEO features<\/span><\/span><\/span><\/p>\n

                It is fully hosted.<\/span><\/span><\/span><\/p>\n

                Best for: Small businesses looking for an all-in-one eCommerce solution.<\/span><\/span><\/span><\/p>\n

                Magento<\/span><\/span><\/span><\/p>\n

                Here are some Magento facts:<\/span><\/span><\/span><\/p>\n

                To date, Magento has powered over 772,000 websites worldwide.<\/span><\/span><\/span><\/p>\n

                There are over 5,900 extensions that integrate with Magento.<\/span><\/span><\/span><\/p>\n

                Magento is a highly flexible e-commerce solution used by medium-sized businesses ready to scale.<\/span><\/span><\/span><\/p>\n

                This platform offers powerful features that allow retailers to customize all aspects of their online store including custom templates, plugins, and modules.<\/span><\/span><\/span><\/p>\n

                If customers need to expand the functionality of their Magento store, they can always use add-ons to turn their online store vision into reality.<\/span><\/span><\/span><\/p>\n

                As many complex e-commerce platforms, Magento<\/span><\/span><\/span><\/p>\n

                Supports customers by maintaining an active community of developers and experts in the Magento ecosystem who are ready to help beginners maintain their online store.<\/span><\/span><\/span><\/p>\n

                Best for: Brands looking for a highly customizable e-commerce solution.<\/span><\/span><\/span><\/p>\n

                Sales force<\/span><\/span><\/span><\/p>\n

                Here are some Salesforce facts:<\/span><\/span><\/span><\/p>\n

                As of 2020, the platform has 150,000 active users.<\/span><\/span><\/span><\/p>\n

                Salesforce has been awarded several times with prestigious recognition including the GSMA Glomo Award \u2013 Best Mobile App for Business,<\/span><\/span><\/span><\/p>\n

                DMN Awards 2017, and AOTMP Mobility Awards.<\/span><\/span><\/span><\/p>\n

                This fully hosted solution allows you to run a powerful e-commerce store in the cloud.<\/span><\/span><\/span><\/p>\n

                Traders who use will not have to<\/span><\/span><\/span><\/p>\n

                Salesforce has to worry a lot about maintaining and developing the platform because it’s hosted<\/span><\/span><\/span><\/p>\n

                Entirely owned by the company (although this may limit your freedom slightly).<\/span><\/span><\/span><\/p>\n

                One of the strengths of Salesforce is that it was designed with omnichannel retailers in mind and the features it enables merchants to offer<\/span><\/span><\/span><\/p>\n

                Easily sell across physical and digital storefronts.<\/span><\/span><\/span><\/p>\n

                Best for: Large companies that need integrated, scalable CRM software<\/span><\/span><\/span><\/p>\n

                \"\"Oracle Commerce<\/span><\/span><\/span><\/p>\n

                Here are some Oracle Commerce facts:<\/span><\/span><\/span><\/p>\n

                Most companies that use Oracle Commerce are in retail, computer software, and information technology.<\/span><\/span><\/span><\/p>\n

                Oracle Commerce has 0.36% of the e-commerce market share.<\/span><\/span><\/span><\/p>\n

                Oracle Commerce is a powerful e-commerce solution suitable for both B2B and B2C retailers<\/span><\/span><\/span><\/p>\n

                . It’s packed with out-of-the-box features that enable you to sell more complex items and data-rich offers.<\/span><\/span><\/span><\/p>\n

                This is a highly customizable e-commerce platform that allows retailers to customize every aspect of their online store and campaigns.<\/span><\/span><\/span><\/p>\n

                Best for:<\/span><\/span><\/span><\/p>\n

                Growing businesses looking for a flexible and scalable e-commerce platform.<\/span><\/span><\/span><\/p>\n

                Maryam Al-Dakhil wrote for the Wealth Academy<\/span><\/span><\/span><\/p>\n

                Here are some WooCommerce facts:<\/span><\/span><\/span><\/p>\n

                WooCommerce powers 3,876,748 live websites.<\/span><\/span><\/span><\/p>\n

                CodeCanyon sells over 1,773 plugins designed to integrate with WooCommerce.<\/span><\/span><\/span><\/p>\n

                WooCommerce is one of the largest open source e-commerce platforms.<\/span><\/span><\/span><\/p>\n

                Specially designed to integrate with WordPress, WooCommerce has tons of templates that can help you create a unique online store.<\/span><\/span><\/span><\/p>\n

                You’ll get all the essential features including unlimited products, unrestricted customization, order management, and free shipping.<\/span><\/span><\/span><\/p>\n

                Best for: Small businesses with a WordPress-powered website.<\/span><\/span><\/span><\/p>\n

                BigCommerce<\/span><\/p>\n

                Here are some BigCommerce facts:<\/span><\/span><\/span><\/p>\n

                BigCommerce powers over 150,000 websites worldwide.<\/span><\/span><\/span><\/p>\n

                Pandora, a popular jewelry retailer, is built with BigCommerce.<\/span><\/span><\/span><\/p>\n

                BigCommerce <\/span><\/p>\n

                It is a popular e-commerce solution that provides online retailers with a powerful online store builder to create a fully functional online store and sell an unlimited number of products.<\/span><\/span><\/span><\/p>\n

                One thing that particularly sets BigCommerce apart from other ecommerce solutions is its powerful business management features like shipping, reporting, and product and order management<\/span><\/span><\/span><\/p>\n

                , as well as the fact that it is fully hosted.<\/span><\/span><\/span><\/p>\n

                in addition to ,<\/span><\/span><\/span><\/p>\n

                BigCommerce has a built-in B2B offering for businesses involved in B2B e-commerce.<\/span><\/span><\/span><\/p>\n

                Best for:<\/span><\/span><\/span><\/p>\n

                Grow a business that wants to take advantage of multi-channel selling.<\/span><\/span><\/span><\/p>\n

                spilling<\/span><\/span><\/span><\/p>\n

                Here are some Volusion facts:<\/span><\/span><\/span><\/p>\n

                The total volume of purchases made through stores created with Volusion was 13.8 million in 2018.<\/span><\/span><\/span><\/p>\n

                There are over 11,000 websites powered by Volusion in 2020.<\/span><\/span><\/span><\/p>\n

                Another popular e-commerce solution, Volusion enables<\/span><\/span><\/span><\/p>\n

                Merchants can create online stores, display their merchandise, and take payments all on one platform.<\/span><\/span><\/span><\/p>\n

                Volusion comes with standard features including a website builder, shopping cart software, marketing tools, and more.<\/span><\/span><\/span><\/p>\n

                Best for:<\/span><\/span><\/span><\/p>\n

                Small businesses that need a simple, easy-to-use e-commerce platform<\/span><\/span><\/span><\/p>\n

                .<\/span><\/p>\n

                Drupal Commerce<\/span><\/span><\/span><\/p>\n

                Here are some Drupal Commerce facts:<\/span><\/span><\/span><\/p>\n

                Drupal Commerce has 0.11% of the e-commerce market share.<\/span><\/span><\/span><\/p>\n

                Most companies using Drupal Commerce are in computer software and retail stores.<\/span><\/span><\/span><\/p>\n

                This is an open source e-commerce framework<\/span><\/span><\/span><\/p>\n

                It enables users to create online stores and applications on Drupal. Drupal Commerce<\/span><\/span><\/span><\/p>\n

                It is highly flexible and provides hundreds of modules that allow users to improve and extend its functionality.<\/span><\/span><\/span><\/p>\n

                Drupal Commerce also offers a Commerce Kickstart package<\/span><\/span><\/span><\/p>\n

                Which integrates with the latest versions of Drupal.<\/span><\/span><\/span><\/p>\n

                It’s packed with out-of-the-box features that allow developers to quickly set up and customize all aspects of their online store.<\/span><\/span><\/span><\/p>\n

                Best for:<\/span><\/span><\/span><\/p>\n

                Large businesses that require a robust, feature-rich e-commerce solution.<\/span><\/span><\/span><\/p>\n

                \"\"What are the largest online marketplaces?<\/span><\/span><\/span><\/p>\n

                Online marketplaces are platforms that facilitate e-commerce transactions between buyers and sellers<\/span><\/span><\/span><\/p>\n

                , enabling buyers to display their products and reach a larger audience.<\/span><\/span><\/span><\/p>\n

                These platforms are very popular among customers due to their wide range of products and services from various vendors and suppliers from all over the world.<\/span><\/span><\/span><\/p>\n

                Let’s dive into the best online marketplaces on the web:<\/span><\/span><\/span><\/p>\n

                Amazon<\/span><\/span><\/span><\/p>\n

                Here are some facts about Amazon:<\/span><\/span><\/span><\/p>\n

                Statistics show that Amazon is the largest e-commerce seller in the United States<\/span><\/span><\/span><\/p>\n

                Its net sales reached $280.5 billion in 2019.<\/span><\/span><\/span><\/p>\n

                The e-commerce giant has about 101 million Amazon Prime members on<\/span><\/span><\/span><\/p>\n

                Americans spend an average of $1,400 annually on online purchases.<\/span><\/span><\/span><\/p>\n

                A company that needs no introduction, Amazon is one of the largest online marketplaces in the world.<\/span><\/span><\/span><\/p>\n

                It offers customers a wide range of products from retailers around the world and enables businesses to reach a large audience.<\/span><\/span><\/span><\/p>\n

                Best for:<\/span><\/span><\/span><\/p>\n

                Large companies that want to expand their sales channels.<\/span><\/span><\/span><\/p>\n

                Chances are<\/span><\/span><\/span><\/p>\n

                Here are some eBay facts:<\/span><\/span><\/span><\/p>\n

                eBay has a total of 1.4 billion live listings.<\/span><\/span><\/span><\/p>\n

                eBay had about 182 million active users in 2019.<\/span><\/span><\/span><\/p>\n

                eBay connects retailers and customers from all over the world,<\/span><\/span><\/span><\/p>\n

                It is an online marketplace that can help small and medium-sized businesses create an international customer base.<\/span><\/span><\/span><\/p>\n

                eBay is easy to use, intuitive, and offers a number of payment options.<\/span><\/span><\/span><\/p>\n

                One thing that particularly sets eBay apart from other online marketplaces is that it allows merchants to conduct online auctions.<\/span><\/span><\/span><\/p>\n

                Best for:<\/span><\/span><\/span><\/p>\n

                Established brands that sell unique items are looking to expand their audience base.<\/span><\/span><\/span><\/p>\n

                Etsy<\/span><\/span><\/span><\/p>\n

                Here are some facts about Etsy:<\/span><\/span><\/span><\/p>\n

                Etsy had 2.5 million sellers and 45.7 active buyers online in 2019.<\/span><\/span><\/span><\/p>\n

                Etsy had 60 million items for sale in 2019.<\/span><\/span><\/span><\/p>\n

                Etsy is the perfect platform for creatives looking for an online marketplace to showcase their unique, handcrafted products.<\/span><\/span><\/span><\/p>\n

                They are especially popular among independent creatives and people looking to purchase unique, exclusive and rare items.<\/span><\/span><\/span><\/p>\n

                Best for:<\/span><\/span><\/span><\/p>\n

                Small businesses that sell handmade and vintage items.<\/span><\/span><\/span><\/p>\n

                Ali Baba<\/span><\/span><\/span><\/p>\n

                Here are some Alibaba facts:<\/span><\/span><\/span><\/p>\n

                About 960 million people made a purchase on Alibaba in 2019.<\/span><\/span><\/span><\/p>\n

                Alibaba recorded revenues of $54.5 billion in 2019.<\/span><\/span><\/span><\/p>\n

                Alibaba is one of the largest online marketplaces in the world.<\/span><\/span><\/span><\/p>\n

                The platform is particularly effective for accessing large manufacturers and purchasing products in bulk.<\/span><\/span><\/span><\/p>\n

                Alibaba dominated the Chinese market in 2019, with an estimated 960 million active customers.<\/span><\/span><\/span><\/p>\n

                Best for:<\/span><\/span><\/span><\/p>\n

                Large, established brands looking to expand and reach a global audience.<\/span><\/span><\/span><\/p>\n

                Pfeiffer<\/span><\/span><\/span><\/p>\n

                Here are some Fiverr facts:<\/span><\/span><\/span><\/p>\n

                Fiverr recorded an average monthly transaction count of 50 million in 2019.<\/span><\/span><\/span><\/p>\n

                Fiverr generated revenue of $27.9 million in the third quarter of 2019.<\/span><\/span><\/span><\/p>\n

                Unlike the other marketplaces mentioned above, Fiverr offers freelance services.<\/span><\/span><\/span><\/p>\n

                This platform connects businesses with remote workers who specialize in all types of services including digital marketing, video editing, programming, and graphic design.<\/span><\/span><\/span><\/p>\n

                Joining Fiverr is free for freelancers and costs to hire a remote worker for a specific job start at $5.<\/span><\/span><\/span><\/p>\n

                Best for:<\/span><\/span><\/span><\/p>\n

                Small businesses looking to hire freelancers for outsourcing.<\/span><\/span><\/span><\/p>\n

                Even work<\/span><\/span><\/span><\/p>\n

                Here are some Upwork facts:<\/span><\/span><\/span><\/p>\n

                Upwork reported revenue of $67.3 million in the fourth quarter of 2018.<\/span><\/span><\/span><\/p>\n

                With 12 million registered freelancers, Upwork is the largest job marketplace for freelancers in the world.<\/span><\/span><\/span><\/p>\n

                Upwork, formerly known as Elance and oDesk,<\/span><\/span><\/span><\/p>\n

                It is a freelance services marketplace that connects businesses and businesses with remote workers from around the world, whether part-time or for long-term engagement.<\/span><\/span><\/span><\/p>\n

                Remote workers who use Upwork specialize in all types of services including accounting, expert marketing, content writing, and web development.<\/span><\/span><\/span><\/p>\n

                They can create an account on Fiverr and offer their knowledge and services to companies from all over the world.<\/span><\/span><\/span><\/p>\n

                Best for:<\/span><\/span><\/span><\/p>\n

                Companies that need freelance services and competent remote workers who can stand out in a highly competitive job market.<\/span><\/span><\/span><\/p>\n

                Social media and e-commerce<\/span><\/span><\/span><\/p>\n

                Social media platforms can help e-commerce businesses expand their reach and create a recognizable brand identity.<\/span><\/span><\/span><\/p>\n

                They can also increase sales and smoothen the buyer’s journey by either directing consumers to a retailer’s stores via<\/span><\/span><\/span><\/p>\n

                online or by enabling shoppers to purchase items directly from retailers’ social media pages.<\/span><\/span><\/span><\/p>\n

                How social media facilitates e-commerce<\/span><\/span><\/span><\/p>\n

                \"\"The most popular social media platforms such as Facebook, Instagram, Twitter, and Pinterest are not usually used by sellers as an alternative to online stores.<\/span><\/span><\/span><\/p>\n

                Instead, retailers use these platforms to showcase their products using visuals<\/span><\/span><\/span><\/p>\n

                , such as photos, videos, and engaging social media copy to attract customers and reach a wider audience.<\/span><\/span><\/span><\/p>\n

                Consumers who come across an item that interests them are then directed to social media platforms<\/span><\/span><\/span><\/p>\n

                Social to the online retailer so they can make a purchase.<\/span><\/span><\/span><\/p>\n

                Conduct e-commerce transactions on social sites<\/span><\/span><\/span><\/p>\n

                Is there anything else to say about e-commerce on social media or e-commerce on social media?<\/span><\/span><\/span><\/p>\n

                Well, some social media platforms take things further by enabling customers to sell products directly from their social media accounts.<\/span><\/span><\/span><\/p>\n

                For example, retailers who showcase their products on Instagram can use Instagram’s checkout option<\/span><\/span><\/span><\/p>\n

                . This feature allows customers to purchase items they like without having to leave Instagram.<\/span><\/span><\/span><\/p>\n

                Since September 2018, businesses can also use Instagram Shoppable Stories, a feature that allows businesses to add product stickers to a Story.<\/span><\/span><\/span><\/p>\n

                Customers who come across a product they like can just click on a label that will redirect them to the product page with more details about the product.<\/span><\/span><\/span><\/p>\n

                The above initiatives are certainly interesting, but it is important to note that not all social selling projects are successful. Take Twitter’s buy buttons.<\/span><\/span><\/span><\/p>\n

                In 2014, this social media platform launched a feature that allowed customers to purchase items directly from a tweet.<\/span><\/span><\/span><\/p>\n

                It was not a huge success so the company officially closed the project in 2017.<\/span><\/span><\/span><\/p>\n

                Examples of e-commerce:<\/span><\/span><\/span><\/p>\n

                Stories of success and failures<\/span><\/span><\/span><\/p>\n

                At this point, you have a solid idea of \u200b\u200bwhat e-commerce represents,<\/span><\/span><\/span><\/p>\n

                The types of e-commerce transactions that are made, and the type of platforms that sellers use to reach their audience.<\/span><\/span><\/span><\/p>\n

                Let’s now go through some of the most successful e-commerce examples as well as those that haven’t worked in the industry<\/span><\/span><\/span><\/p>\n

                In order to learn from winning strategies and mistakes.<\/span><\/span><\/span><\/p>\n

                This section lists some of the best e-commerce sites on the web, and highlights what makes them successful.<\/span><\/span><\/span><\/p>\n

                Amazon e-commerce example<\/span><\/span><\/span><\/p>\n

                Amazon is not only one of the largest e-commerce platforms,<\/span><\/span><\/span><\/p>\n

                It is also the most valuable company in the world, surpassing even Microsoft in terms of market capitalization.<\/span><\/span><\/span><\/p>\n

                Amazon is a thriving and competitive marketplace for third-party sellers and a platform where customers enjoy a wide range of products from providers from all over the world.<\/span><\/span><\/span><\/p>\n

                What makes Amazon successful<\/span><\/span><\/span><\/p>\n

                Brian Eisenberg is a bestselling author who recently co-authored his latest publication Be Like Amazon:<\/span><\/span><\/span><\/p>\n

                Even a lemonade stand can do that with Jeffrey Eisenberg and Roy H. Williams. In the book, he talks about the four pillars of Amazon’s success.<\/span><\/span><\/span><\/p>\n

                Be customer-centric \u2013 \u201cAmazon doesn’t try to force customers to fit how they want to sell to them.\u201d , he says.<\/span><\/span><\/span><\/p>\n

                “Amazon wants to fit the way customers buy today and will change their purchasing behavior in the future.<\/span><\/span><\/span><\/p>\n

                ” They address all customer concerns by providing them with a detailed help center where they can get information regarding purchases, refunds, and shipping rates.<\/span><\/span><\/span><\/p>\n

                Be creative \u2013 Amazon is always experimenting and coming up with ways to improve the shopping experience.<\/span><\/span><\/span><\/p>\n

                Amazon regularly conducts online surveys via email where they ask customers to rate their shopping experience with Amazon.<\/span><\/span><\/span><\/p>\n

                This gives the company guidance on areas they should work on in order to improve customer experience.<\/span><\/span><\/span><\/p>\n

                Focus on customer experience \u2013 Amazon focuses on engaging customers and making them a vital part of the purchasing process.<\/span><\/span><\/span><\/p>\n

                A good guide is the huge number of reviews.<\/span><\/span><\/span><\/p>\n

                Customers want to share their experience with the platform because they feel that their opinion is important.<\/span><\/span><\/span><\/p>\n

                Continuous improvement and optimization \u2013 Amazon uses its data well. The company is always crunching numbers,<\/span><\/span><\/span><\/p>\n

                Data is used in almost every aspect of a business, including customer experience, warehousing, operations, finance, and marketing.<\/span><\/span><\/span><\/p>\n

                However, when you are trying to create an e-commerce company from scratch,<\/span><\/span><\/span><\/p>\n

                It is difficult to relate to one of the biggest giants of the digital age.<\/span><\/span><\/span><\/p>\n

                That’s why we’ll also take a look at Birchbox.<\/span><\/span><\/span><\/p>\n

                Birchbox ecommerce example<\/span><\/span><\/span><\/p>\n

                Birchbox has a two-fold business:<\/span><\/span><\/span><\/p>\n

                It offers a subscription in which the company charges $10 per month to receive<\/span><\/span><\/span><\/p>\n

                “A personal blend of 5 samples of hair, makeup, skincare and fragrance” ,<\/span><\/span><\/span><\/p>\n

                It also has an online store that allows customers to purchase full-size products.<\/span><\/span><\/span><\/p>\n

                As of 2015, Birchbox has over 800 brand partners and over 1 million subscribers.<\/span><\/span><\/span><\/p>\n

                What makes Birchbox successful<\/span><\/span><\/span><\/p>\n

                Several factors contribute to Birchbox’s success, but data is one of the most important.<\/span><\/span><\/span><\/p>\n

                The company’s co-founder, Katia Beauchamp, told Forbes that data has become their best friend.<\/span><\/span><\/span><\/p>\n

                Here’s one example of how a company uses data: Requests<\/span><\/span><\/span><\/p>\n

                Birchbox requires subscribers to review each item and uses this information to match customers with the best products.<\/span><\/span><\/span><\/p>\n

                Birchbox also sends data to their partners so they can determine what’s working and what’s not.<\/span><\/span><\/span><\/p>\n

                Another key to their success? Unlike most of their competitors, Birchbox isn’t just a box subscription service.<\/span><\/span><\/span><\/p>\n

                The company allows members to purchase full-sized products as well as samples, which is what sets it apart from the competition.<\/span><\/span><\/span><\/p>\n

                Wayfair ecommerce example<\/span><\/span><\/span><\/p>\n

                Wayfair is an American company that specializes in selling furniture and household items.<\/span><\/span><\/span><\/p>\n

                The company offers more than 14 million items from 11,000 suppliers worldwide and was the fastest-growing retailer in the United States in 2018.<\/span><\/span><\/span><\/p>\n

                What makes Wayfair successful<\/span><\/span><\/span><\/p>\n

                Wayfair is a dropshipper, so they barely carry any inventory.<\/span><\/span><\/span><\/p>\n

                However, the company does a tremendous job of managing suppliers, orders, and fulfillment.<\/span><\/span><\/span><\/p>\n

                Neeraj Agrawal of Battery Ventures says in an interview with Forbes:<\/span><\/span><\/span><\/p>\n

                \u201cThey figured out how to manage the 7,000 sellers and the express delivery process so that the sellers go directly to the consumer.\u201d<\/span><\/span><\/span><\/p>\n

                It works like this.<\/span><\/span><\/span><\/p>\n

                Sellers upload their inventory data to Wayfair’s servers,<\/span><\/span><\/span><\/p>\n

                The company’s algorithm crunches the numbers and uses that information to determine shipping times and operations.<\/span><\/span><\/span><\/p>\n

                The system is very effective when it comes to informing suppliers of purchases made.<\/span><\/span><\/span><\/p>\n

                They are notified immediately of the type of application submitted.<\/span><\/span><\/span><\/p>\n

                In addition, the system evaluates the size of the order and decides whether to send it via FedEx or use a delivery company.<\/span><\/span><\/span><\/p>\n

                In addition to managing suppliers and orders efficiently, Wayfair also strives to get to know its customers.<\/span><\/span><\/span><\/p>\n

                The company encourages each shopper to create an account, and monitors user behavior in order to customize the shopping experience accordingly.<\/span><\/span><\/span><\/p>\n

                Example of e-commerce Zappos<\/span><\/span><\/span><\/p>\n

                Zappos is an online shoe and apparel retailer based in Las Vegas, Nevada.<\/span><\/span><\/span><\/p>\n

                It is currently owned by Amazon,<\/span><\/span><\/span><\/p>\n

                But it’s still worth taking a look at what makes this e-commerce site successful.<\/span><\/span><\/span><\/p>\n

                What makes Zappos successful<\/span><\/span><\/span><\/p>\n

                Zappos is known for its customer service.<\/span><\/span><\/span><\/p>\n

                The company’s main promise to customers is to provide great service.<\/span><\/span><\/span><\/p>\n

                Their popular slogan \u201cDelivering Amazing Service Through Service\u201d lives up to its popularity. We live up to this core value by always putting customers first.<\/span><\/span><\/span><\/p>\n

                For example, while other companies encourage call center agents to move away from the phone as quickly as possible, Zappos wants its employees to stay<\/span><\/span><\/span><\/p>\n

                \u00a0On the phone as long as necessary.<\/span><\/span><\/span><\/p>\n

                \"\"At one point, a Zappos employee spent 10 hours on the phone with a customer.<\/span><\/span><\/span><\/p>\n

                When asked how the company feels about this, Jeffrey Lewis, customer loyalty team supervisor at Zappos, said:<\/span><\/span><\/span><\/p>\n

                \u201cZappos’ number one core value is providing great service, and we feel that allowing our team members the ability to stay on the phone with…<\/span><\/span><\/span><\/p>\n

                A customer as long as they need a primary means of achieving this value.<\/span><\/span><\/span><\/p>\n

                Examples of e-commerce failure<\/span><\/span><\/span><\/p>\n

                I’ve seen success stories. Let’s now take a look at some of the industry’s biggest failures. Pay attention and learn from the mistakes of these companies.<\/span><\/span><\/span><\/p>\n

                Boo.com<\/span><\/p>\n

                Boo.com was a UK-based clothing and cosmetics e-tailer that failed just two years after launching.<\/span><\/span><\/span><\/p>\n

                It was just one of many Internet companies that closed its doors during the dot-com bubble in 2000.<\/span><\/span><\/span><\/p>\n

                The Nasdaq Composite (which was composed of many technology companies) rose in the late 1990s, but experienced a sudden decline after the bubble.<\/span><\/span><\/span><\/p>\n

                For starters, the bursting of the dot-com bubble occurred from 1997 to 2001.<\/span><\/span><\/span><\/p>\n

                The rapid growth of Internet use and adoption at the time fueled investments in incredibly high valuations and companies that did not generate profits until they went public.<\/span><\/span><\/span><\/p>\n

                However, the hype was not sustainable, and capital soon dried up.<\/span><\/span><\/span><\/p>\n

                As you will find out below, this was ultimately one of the reasons for Boo.com’s closure (among others).<\/span><\/span><\/span><\/p>\n

                Why Boo.com failed<\/span><\/span><\/span><\/p>\n

                Poor user experience, a faulty growth plan, and a high burn rate contributed to the failure of Boo.com. For starters,<\/span><\/span><\/span><\/p>\n

                The site needed JavaScript and Flash as well as several large files in order to run efficiently. This resulted in slow loading times and ultimately a poor user experience.<\/span><\/span><\/span><\/p>\n

                Boo.com also tried to expand way too quickly while operating expenses were very high.<\/span><\/span><\/span><\/p>\n

                Due to the collapse of technology stocks at the time, the company was not able to raise enough money to stay afloat.<\/span><\/span><\/span><\/p>\n

                eToys.com<\/span><\/p>\n

                As its name suggests, eToys.com was an online toy retailer.<\/span><\/span><\/span><\/p>\n

                It was launched in 1997 and then filed for bankruptcy in 2001.<\/span><\/span><\/span><\/p>\n

                Why eToys.com failed<\/span><\/span><\/span><\/p>\n

                Like Boo.com, eToys tried to expand too quickly and also incurred high operating expenses.<\/span><\/span><\/span><\/p>\n

                Due to market conditions following the dot-com bubble, eToys failed to obtain capital that would allow it to continue operations.<\/span><\/span><\/span><\/p>\n

                But this was not the only factor that led to its failure.<\/span><\/span><\/span><\/p>\n

                According to ABC News, the main failure of eToys was the inability to deliver all orders on time.<\/span><\/span><\/span><\/p>\n

                They received a huge number of orders during their first holiday season, but most customers received late shipments that brought them a bad reputation.<\/span><\/span><\/span><\/p>\n

                The bad publicity didn’t stop there.<\/span><\/span><\/span><\/p>\n

                At one point, the company filed a lawsuit against Etoy, a Swiss art site.<\/span><\/span><\/span><\/p>\n

                eToys tried to acquire the etoy.com domain, saying it was too similar to eToys.com<\/span><\/span><\/span><\/p>\n

                . The move was met with widespread backlash, and eToys.com backed down.<\/span><\/span><\/span><\/p>\n

                Tuigaru<\/span><\/span><\/span><\/p>\n

                Founded in 2010, Toygaroo was an online game rental service dubbed the Netflix of games.<\/span><\/span><\/span><\/p>\n

                Toygaroo has enabled parents to rent toys for a period and return them once their children get tired of playing with them.<\/span><\/span><\/span><\/p>\n

                Tuigaru had a promising start.<\/span><\/span><\/span><\/p>\n

                Its founder, Nikki Pope, appeared on the popular TV show Shark Tank and received a $200,000 investment from Mark Cuban and Kevin O’Leary.<\/span><\/span><\/span><\/p>\n

                Unfortunately, this investment did not pay off. Toygaroo filed for bankruptcy in 2012 and subsequently closed.<\/span><\/span><\/span><\/p>\n

                Why Toygaroo Failed<\/span><\/span><\/span><\/p>\n

                While the exact details of Toygaroo’s closure were not clear, it appears that the company had problems dealing with its rapid growth as well as executing its business model.<\/span><\/span><\/span><\/p>\n

                Toygaroo may have had trouble scaling the business, Phil Smy, Toygaroo’s former CTO, told Shark Tank Blog.<\/span><\/span><\/span><\/p>\n

                The company has achieved tremendous growth in a short period of time which is both a huge success and a difficult one to handle.<\/span><\/span><\/span><\/p>\n

                Regardless of their experience, small businesses lack the ability to manage rapid growth.<\/span><\/span><\/span><\/p>\n

                If Toygaroo had slow organic growth, the company may have avoided bankruptcy.<\/span><\/span><\/span><\/p>\n

                Meanwhile, Kevin O’Leary, one of the Sharks who invested in Toygaroo, told Forbes that this was his worst deal on the show.<\/span><\/span><\/span><\/p>\n

                \u201cGreat concept but they proved unable to execute,\u201d he said.<\/span><\/span><\/span><\/p>\n

                Frequently asked questions about e-commerce<\/span><\/span><\/span><\/p>\n

                How many e-commerce transactions are there worldwide?<\/span><\/span><\/span><\/p>\n

                Statistics show that there will be more than 2.5 billion consumers online by the end of 2020.<\/span><\/span><\/span><\/p>\n

                To put things into perspective, with a global population of 7.7 billion people<\/span><\/span><\/span><\/p>\n

                , it basically means that 25% of the world’s population conducts e-commerce transactions.<\/span><\/span><\/span><\/p>\n

                How much is e-commerce worth?<\/span><\/span><\/span><\/p>\n

                E-commerce generated about $3.5 trillion in sales in a year<\/span><\/span><\/span><\/p>\n

                2019, and the sector is expected to witness greater growth in the future.<\/span><\/span><\/span><\/p>\n

                \"\"Is e-commerce still growing?<\/span><\/span><\/span><\/p>\n

                You bet it is!<\/span><\/span><\/span><\/p>\n

                Studies predict that e-commerce will see a growth rate of 265% in the future from $1.3 trillion<\/span><\/span><\/span><\/p>\n

                in 2014 to $4.9 trillion in 2021.<\/span><\/span><\/span><\/p>\n

                How many e-commerce websites are there in the world?<\/span><\/span><\/span><\/p>\n

                It is estimated that there are about 24 million e-commerce sites selling products online in 2020.<\/span><\/span><\/span><\/p>\n

                What are the largest e-commerce companies?<\/span><\/span><\/span><\/p>\n

                The largest e-commerce company is Amazon<\/span><\/span><\/span><\/p>\n

                , with an estimated market value of $993 billion in 2019. The largest player in the Chinese market is Alibaba<\/span><\/span><\/span><\/p>\n

                , which accounts for about 56% of the market share.<\/span><\/span><\/span><\/p>\n

                What is the proportion of mobile e-commerce?<\/span><\/span><\/span><\/p>\n

                In the United States, mobile devices accounted for 44.7% of all retail e-commerce sales in 2019.<\/span><\/span><\/span><\/p>\n

                What days do people shop the most?<\/span><\/span><\/span><\/p>\n

                Mondays and Sundays receive higher traffic than other days of the week.<\/span><\/span><\/span><\/p>\n

                When do people shop online the most?<\/span><\/span><\/span><\/p>\n

                The peak hour for customers to make purchases is between 8pm-9pm in 2020.<\/span><\/span><\/span><\/p>\n

                Put e-commerce knowledge into practice<\/span><\/span><\/span><\/p>\n

                And there you have it. Now you know what e-commerce is, the types of merchants who do business online,<\/span><\/span><\/span><\/p>\n

                And the biggest successes (and failures) in the industry. What then?<\/span><\/span><\/span><\/p>\n

                The answer: Take action.<\/span><\/span><\/span><\/p>\n

                Wherever you are now in your ecommerce journey, we hope this post gives you some ideas that you can apply to your project.<\/span><\/span><\/span><\/p>\n

                If you’re just starting out and need help choosing a platform or deciding on your target audience, go back and read the section on eCommerce types and solutions.<\/span><\/span><\/span><\/p>\n

                Already running a business and want to ensure your success?<\/span><\/span><\/span><\/p>\n

                Read the e-commerce stories above.<\/span><\/span><\/span><\/p>\n

                Finally, if that’s not enough, we suggest you check out the following resources on our blog:<\/span><\/span><\/span><\/p>\n

                How to start your first e-commerce business<\/span><\/span><\/span><\/p>\n

                Ecommerce Dropshipping Guide<\/span><\/span><\/span><\/p>\n

                GDPR: A guide to e-commerce<\/span><\/span><\/span><\/p>\n

                The complete guide to fraud and fraud prevention in e-commerce<\/span><\/span><\/span><\/p>\n

                E-commerce laws and regulations<\/span><\/span><\/span><\/p>\n

                If you need additional tips or insights, we’re here to help.<\/span><\/span><\/span><\/p>\n

                Entrepreneurs who want to start a new e-commerce project and need professionals to discuss their ideas with or solve a problem can…<\/span><\/span><\/span><\/p>\n

                Contact our consulting team at any time.<\/span><\/span><\/span><\/p>\n

                Our experienced e-commerce professionals can help new businesses implement the right strategy in this fast-growing industry.<\/span><\/span><\/span><\/p>\n

                Whether you need advice on<\/span><\/span><\/span><\/p>\n

                Search engine optimization, product promotion or tracking<\/span><\/span><\/span><\/p>\n

                advancement or brand, our team at EcommerceGuide will be happy to help your ecommerce business grow and prosper.<\/span><\/span><\/span><\/p>\n

                \"gif\"Try\u00a0<\/span><\/span>Prepare me<\/span><\/span><\/a>\u00a0for a fun shopping trip<\/span><\/span><\/p>\n

                <\/span>We are pleased that you visit our social media pages, where we publish exclusive offers on our website.<\/span><\/span><\/h4>\n

                Our Facebook page\u00a0<\/span><\/span>Here<\/span><\/span><\/a>.<\/span><\/span><\/p>\n

                Our Twitter account\u00a0<\/span><\/span>Here<\/span><\/span><\/a>.<\/span><\/span><\/p>\n

                \n","protected":false},"excerpt":{"rendered":"

                What is e-commerce? Electronic commerce or electronic commerce refers to transactions that take place over the Internet. Every time individuals and businesses buy or sell products and services online, they are engaging in e-commerce. The term e-commerce also includes other activities including online auctions, online banking, payment gateways and online ticketing. Now, a little history […]<\/p>\n","protected":false},"author":3,"featured_media":51719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12318,7375,12319],"tags":[14187,14188,14189,14190,14191,14192,14193,14165,8109,14166],"class_list":["post-97715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sell-online","category-articles","category-shop-online","tag--en"],"featured_image_src":{"landsacpe":["https:\/\/gahzly.com\/wp-content\/uploads\/2022\/01\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u062a\u062c\u0627\u0631\u0629-\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f-5-1140x445.jpg",1140,445,true],"list":["https:\/\/gahzly.com\/wp-content\/uploads\/2022\/01\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u062a\u062c\u0627\u0631\u0629-\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f-5-463x348.jpg",463,348,true],"medium":["https:\/\/gahzly.com\/wp-content\/uploads\/2022\/01\/\u0645\u0627-\u0647\u064a-\u0627\u0644\u062a\u062c\u0627\u0631\u0629-\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f-5-300x200.jpg",300,200,true],"full":["https:\/\/gahzly.com\/wp-content\/uploads\/2022\/01\/-\u0647\u064a-\u0627\u0644\u062a\u062c\u0627\u0631\u0629-\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f-5-jpg.webp",1200,800,false]},"jetpack_featured_media_url":"https:\/\/gahzly.com\/wp-content\/uploads\/2022\/01\/-\u0647\u064a-\u0627\u0644\u062a\u062c\u0627\u0631\u0629-\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f-5-jpg.webp","_links":{"self":[{"href":"https:\/\/gahzly.com\/en\/wp-json\/wp\/v2\/posts\/97715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gahzly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gahzly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gahzly.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gahzly.com\/en\/wp-json\/wp\/v2\/comments?post=97715"}],"version-history":[{"count":0,"href":"https:\/\/gahzly.com\/en\/wp-json\/wp\/v2\/posts\/97715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gahzly.com\/en\/wp-json\/wp\/v2\/media\/51719"}],"wp:attachment":[{"href":"https:\/\/gahzly.com\/en\/wp-json\/wp\/v2\/media?parent=97715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gahzly.com\/en\/wp-json\/wp\/v2\/categories?post=97715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gahzly.com\/en\/wp-json\/wp\/v2\/tags?post=97715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}