In recent years, e-commerce sales channels have developed rapidly in China, North America, Europe and other countries. The outbreak of COVID-19 in 2020 has increased e-commerce sales on a global scale. In the face of an influx of more and more sellers, how to work hard on your website has become an important part of capturing market share. For end customers, do you know how to enrich LED lighting detail page?

You can basically start from the following five points:

essential workers

When advertising lighting to customers, the first and foremost thing is to advise the core factors of the product. For lighting, the primary factors customers will pay attention to generally include wattage, color temperature, and matching swatches.

1. Wattage

Generally, the power of common bulbs ranges from 5W-40W.. LED lighting will be a better choice than incandescent lighting because of its higher brightness and more energy saving. In general, the brightness of a 12W LED lamp is equivalent to a 100W incandescent bulb. Suppliers with more advanced technology can make the lighting efficiency higher. The Homebest A60 LED bulb improves lighting efficiency. The luminous efficiency of a 12W LED lamp is equivalent to a traditional 108W incandescent lamp, which saves more than 80% energy. A comparison of luminous efficiency with incandescent lighting highlights their own efficiency advantages, and the comparison is more straightforward.

Your description could be like the example below:

high quality LED chipset,

12W as bright as 108W incandescent bulbs.

Up to 80% energy saving

2. Color temperature

It is a relatively unfamiliar word to end consumers and is generally used to show different colors of light. We use different numbers 2700K-7500K to represent different lights from a professional perspective, from warm light to cool light. But the end consumers, they need a clearer way to choose when they view your products. Displaying the contrast of different lights with different color temperatures on the product details page will be more convenient for consumers to choose, and it will also reduce a lot of presentation communication costs. The Homebest ceiling light has a variety of light sources to choose from to suit the lighting needs of different scenes.

Your description could be like the example below:

Three colors optional: daylight white (3000K-3500K), natural white (4000K-4500K), warm white (5500K-6000K), ideal for office, bathroom, kitchen, exhibition, market, etc., different scenes.

3. Lamp holder

Consumers choose the products they need when purchasing. In addition to selecting the corresponding stand in the product information list, you also need a more explicit way to express this purpose. It will be more clear to distinguish the corresponding bracket model in the product detail picture. After all, the image is more clear and attractive than the text.

Your description could be like the example below:

The standard E27 base can be easily retrofitted with your existing mount to replace your old light bulbs. You just need to use simple push and twist technique, no tool required.

CRI and light source stability

1. CRI

The color rendering index is used to describe the color rendering degree of a light source, i.e. the reducible property of light to an object, which is generally represented by Ra. From 0 to 100. The higher the Ra value, the greater the color rendition of the light source. A good color rendering means that the color of the object under this light is closer to the color under the noon sun. Homebest LED candle lights use high quality LED filaments with higher light transmittance. The glass lampshade makes the light source clearer, and the high color rendering can show the most realistic and natural colors.

Your description could be like the example below:

The high color rendering (Ra>80) of this string light provides vivid and natural color that shows you the most realistic and beautiful colors.

2. No flicker

Another important advantage of LED lighting compared to traditional light sources is its brightness and stability. A traditional incandescent bulb relies on heating the filament to produce light, and an unstable current will cause the light to appear stroboscopic. The use of Homebest LED flashlight, and its stable light source can reduce the damage to the family’s eyesight, even to the camera. There will be no flicker, ghosting, or noise. Besides, it does not contain any harmful substances, friendly to the environment and your family.

Your description could be like the example below:

The lamp provides stable light which can eliminate eye fatigue. There is no flicker, no noise, no flash even under the camera, protecting you and your baby’s eyes.

Material quality

Do you think that only the buyer or seller appreciates the quality of the product? In fact, the product material analysis picture is also a very important part of the detail page for end consumers. Although end consumers may not be familiar with the correct names of some materials as manufacturers, detailed material analysis or internal structure analysis picture can win consumers’ confidence in product quality. The structure and material analysis shown in the picture indicates the advantages of the material, or the purpose of the production process. Even consumers who do not know the raw materials can feel that this product uses high-quality materials and high-tech processes.

Your description could be like the example below:

High-quality raw materials provide you with a better user experience, and extend product life to 30,000 and 15,000 replacement cycles.

Easy assembly

With the wide expansion of LED lighting application, based on LED lamp, LED downlights / LED panel lights / LED spotlights have also been gradually developed. Unlike lamps that only need to attach the lamp to a suitable bracket, downlights and other lamps have certain installation requirements. Adding simple installation steps on the website will better reflect the humanized design and reduce the cost of after-sales communication. For some surface-mounted lighting that requires cutting a hole in the ceiling, the recommended cutting size should be clearly and clearly indicated.

Your description could be like the example below:

Cut a hole (the required size) in the ceiling, directly connected to AC100V-240V power supply, no transformer or other accessories needed.

Scope of application

Compared to most other products, lightings are an ornamental product. As mentioned earlier, product material quality analysis is an advantage of lighting. However, in the current market, LED lighting technology has reached a certain extent. The technology used by most suppliers is not particularly prominent, so displaying some physical displays or scene displays on the webpage will make your web content richer, attract consumers’ attention, but also a good lighting display with a wide range of uses, closely matching with landscape and other purposes.

Your description could be like the example below:

Eco-Friendly: Does not contain mercury or other hazardous materials, very ideal for bedroom, corridor, hotel, hallways, stairs, also idea as a decoration.

Humans are archetypal visual animals. Although text is a universal format for conveying information, the effect of images is often more visible and attractive. Then the combination of text and images must have detail and clarity. The selling point of LED lighting is not only as above. For example, points for instant on without waiting time, appearance, heat dissipation properties, service life, switch times, eye protection, high lumens, dimming, energy saving, etc. can also be declared. Although the source of light is a very common presence in our lives, that is when you begin to describe it in detail